If you are going to sell your
motor yacht, which is something that most owners do every few years, you might be considering selling it yourself. However, there is quite a lot of work involved so you are probably far better off instructing a
motor yacht broker.
However, how do you choose a reliable broker to sell it for you? There are some very good brokers, and there are also some “here today, gone tomorrow” types.
First and foremost, it may be an obvious thing to say, but you really want to use a broker that has been in business for several years. You naturally want to sell your motor yacht in the shortest amount of time possible so you need a broker that has been round the block a few times and has the right sort of contacts. Any broker can put your boat on the MLS (Multiple Listing Service) but not all brokers have the expertise, budget, and technology to advertise effectively.
You need a broker that can use a variety of tactics such as search engine marketing, email campaigns, and direct mail. Social media marketing is another outlet, and online chat can find a lot of buyers that might not see your boat advertised elsewhere. You also need a broker that has the ability to take some stunning photos of your boat, and preferably video as well. Videos can be uploaded to YouTube and adverts can direct potential buyers to them so that they can see your boat in action.
You also need a brokerage that has a website which loads quickly and is responsive to mobile. More and more people access the internet from their mobile or tablet when they are searching, so the website must accommodate this.
Another thing to take note of is the commission rate charged by the broker. The standard rate in the industry is 10%, which is fair enough for the work and expenses involved, but if the company that you are looking at has a lower commission rate you might want to ask yourself why this should be.